FACEIT — Community & competitive UX
Designing the social side of competitive gaming — community, competition, and scale for a platform with 34 million players worldwide.
Community Clash
FACEIT wanted to create the biggest clan vs clan battle on the platform in support of Gamers Without Borders. Clans of all sizes — from esports teams and professional players to local groups of friends — entered a platform-wide competition with a 1.5M FACEIT Point prize pool.
Together with a PM, I created a new system with two separate leaderboards so players could track both individual progress and their clan's standing. I also introduced match-gated lobbies requiring a minimum number of on-platform matches to counter smurfing — directly responding to user feedback.
24-hour hackathon
Organised by engineering managers within FACEIT, we ran a 24-hour hackathon. Alongside a PM and two developers, I created a fully functional prototype of a platform-wide domination game — players earned points through matches and spent them to deploy and battle communities for control of a map.
FACEIT Communities
A four-month research-led redesign of how FACEIT's 800k+ monthly active players experienced community. Spanning user interviews, story mapping, IA, wireframing, and hi-fi across Dashboard, Feed, Chat, Live, Calendar, and Forums — the three-panel layout from this project shipped as the FUSE Panel component, live in production today.
Other contributions
- Lead contributor & regular maintenance to the FUSE design system with some components exceeding 60,000+ instances
- Redesigned the Play experience, moving towards a lobby-first, play-focused user journey
- Worked with advertising teams to update site, enabling video ads platform-wide, resulting in significant increases in per-user monetary value & overall revenue
- Conducted extensive user testing focused on checkout improvements, significantly increasing conversion rate
- Redesigned the FACEIT Premium upgrade page to increase conversion