The Telegraph — App redesign & Fantasy Fund
Re-framing how you learn what's happening in the world around you. Led the flagship app redesign and a gamified fund manager that overshot its player target by 45%.
The Telegraph app
Brought on towards the end of 2019 to lead the flagship design project for the year, I was tasked with an entire redesign of the Telegraph news app — merging both a live and traditional daily paper experience into one cohesive product.
Over roughly nine months I went from pen and paper sketches to wireframes, POC designs, prototypes and final build — working closely with both internal and external developers throughout.
One of the key challenges was our large demographic of elderly users. I built in a stepped accessibility text-scaling system so readers could increase typography size without breaking layouts. During design I also built a fully functional Figma prototype where editors could mock up entire feeds across desktop, tablet and mobile.
Section overview at the start of the project
Early navigation concepts
One of the most complex problems was navigation — the Telegraph had accumulated a huge number of sections and needed a system that worked equally well for daily commuters browsing on mobile and subscribers reading on tablet. We ran multiple rounds of prototype testing to find the right balance.
Navigation prototype tests on iPad
Accessibility — typography scaling
A significant portion of the Telegraph's readership are older users. I designed a stepped text-scaling system that let readers increase typography size across the entire app without breaking layouts — five increments from default through to maximum, tested across every template.
The final app
Final MVP of the Telegraph app — 4.4★ with 21,000+ App Store reviews
Fantasy Fund Manager
Fantasy Football, but for stock trading. A solo project to reboot and expand a previously small part of Telegraph Money using gamification and UX.
I completely overhauled the UI to a more modular visual style, addressed confusing iconography and colour (partnering with a mathematician to develop a system of eight RGB colours "most different" from each other), and improved the feature loop itself — adding template portfolios for uncertain players and increased rebalancing control to create day-trading-level excitement.
